Why pay experts when you have customers?

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Rebecca Hendry, Principal at Meld Studios, spoke ASIC deputy chair Peter Kell at the Financial Capability Community of Practice event in September on the topic of why a human-centred approach matters.

Following the event, she wrote an article for Financial Capability on taking a human-centred approach to designing financial services, and the logic in businesses stepping aside so customers can show them how it can be done better.

Read the article over at Financial Capability.