Principal

Alexandra is an exceptional human centred designer with many years experience in both the public and private sectors.

She was a founding member of the Customer Experience Design team at NAB (now NAB Labs), improving the user experience of banking and building design capability within the organisation. More recently she led a team of human centre designers in the Product Development & Innovation team at Public Transport Victoria.

Alexandra is driven by a desire to make change for people. She specialises in making design accessible to large organisations so they find it easier to get close to their customers, and so create better experiences.

Talk to Alexandra about leading and managing designers, innovative user research techniques, placemaking, active and mass transport, dogs and learning piano as an adult.