Co-founder & Principal
Iain Barker is a co-founder and principal at Meld Studios. He is a human-centred designer, trainer and qualified director (GAICD) with over 20 years experience helping organisations use customer insights to inform and lead change that drives value for customers, staff and shareholders.
Surfing the dot-com boom of the late nineties in London, Iain quickly realised that digital alone can’t solve an organisation’s problems. He believes it is critical to understand the needs and behaviours of people and to use these insights as an additional data point to inform strategic decision-making.
Since forming Meld Studios in 2009, he has helped decision-makers in complex organisations better understand and explore what they can do to make a meaningful change to the experiences of their customers and frontline staff. This often results not only in change at the point of interaction between the organisation and its customers, but also cultural and structural change within the organisation – after all it is impossible to create joined-up customer experiences if the organisation works in disjointed, siloed ways.
He is passionate about enthusing others with the power of human-centred design and in the last few years has spoken at various conferences in Australia, the States and Europe, and established a series of training workshops and design capability programs offered at Meld Studios.
He has recently graduated from the Australian Institute of Company Directors (you can append GAICD to his name if you want to get really formal).