Meld Studios worked with the Environment Protection Agency (EPA) to understand behavioural drivers and decision making pathways of people in NSW as they approach asbestos disposal and management.
We conducted contextual research with three significant cohorts and leveraged behavioural science models to support sense making activities.
- Identified critical insights into the behaviours of landowners, homeowners and asbestos removalists.
- Defined and mapped the experience for these three cohorts including pain points and areas of satisfaction across the stages of their journey.
- Determined key opportunities for enhancing asbestos removal and disposal experiences across a range of contexts to significantly better the lives of people in NSW managing asbestos.