The Australian Museum (AM) looked to Meld Studios to help them define the high-level digital pathways for multiple audiences through museum content. Our work will be used to inform the project scope for the re-development of the Australian Museum Website, including to inform subsequent user experience design work.
In order to meet the objectives of this project we spoke to a range of people through in-depth and ‘rapid intercept’ interviews at the AM. We spoke to staff to understand how they are currently working to deliver to digital audiences and what their visions are for the future. We also conducted idea generation workshops with key staff members.
At the conclusion of the project we delivered a range of materials which will guide the design of the AM’s new digital assets. These included:
- Key page types (high-level sketches of core pages)
- Key audience types (behavioural archetypes)
- Audience pathways map (high-level pathway for key audiences through the digital ecosystem)
- Design principles
- Actionable recommendations.