We create meaningful interactions between people and the products and services they use.
Our approach to interaction design is to understand and then better support or influence behaviour. To do this we need to understand the context in which the interaction occurs, the motivations and needs of customers and businesses, the environment in which the interaction occurs, and the broader processes and systems within which the interaction occurs.
Our approach enables us to create better interactive experiences that deliver great customer experiences and drive business value.
Interaction Design Association
Two of our principals, Janna DeVylder and Steve Baty, have both been on the Board and Presidents of the Board of the Interaction Design Association (IxDA), a global network with over 70,000 members dedicated to the professional practice of Interaction Design. Janna is currently the co-chair of the Interaction Awards, a global awards platform celebrating excellence in Interaction Design. Steve is leading the Interaction Design Yearbook, an initiative to capture the state of Interaction Design, inviting reflection, discussion and critique.