Join us at the Global Public Transport Summit

Date(s) - 09/06/2019 - 12/06/2019
All Day

Zoe Green and Chris O’Brien will be speaking at UITP’s Global Public Transport Summit in Stockholm, Sweden on the 9-12 June 2019.

The Summit is a chance for the international public transport community to come together to discuss how the sector is evolving, such as the future of mobility, and how policy, engagement and delivery are shifting.

Zoe and Chris will be speaking about how Meld have scaled human-centred design in public transportation planning. They will be speaking in a session called “People first! Improving the urban experience with public transport.”

From buttons to networks – scaling human-centred design in public transport planning

Meld Studios has worked across transportation agencies in Australia, using human-centred design to deliver transport experiences at all scales – from a button, a carriage, a station, a precinct, to an entire network.

Recently we took on the challenge of creating an integrated transport plan for one of Sydney’s primary growth corridors. Using the new Sydney Metro rail line as a catalyst for change, how might we use a human-centred approach to deliver seamless multimodal transport?

We will share honest learnings around:
– Embedding human-centred design practices into engineering led transport organisations;
– Practical methods of testing transport prototypes with customers;
– Using behavioural archetypes to scale from individual needs to the entire population;
– Creating a model for the application of human-centred design in future transport planning.