The studio was a hive of activity in May with the finishing touches being put on several big projects. One project resulted in a beautifully illustrated and engaging “service map” – which showed the end-to-end journey for all actors, systems, and artefacts involved in delivering the service – and another included an interactive prototype for a website annotated with feedback from user testing.
We were reminded that regardless of the format, level of detail, and target audience, it is important to present our deliverables in a way that makes it easy for our clients to consume and act on the recommendations we put forward. We looked at how best to balance style and substance.
Tailoring our approach to suit individual client needs was also a theme that Steve and Janna kept in mind when they pitched to a new client in Portland, USA. It was encouraging to be so warmly welcomed by the team there and we look forward to building a long working relationship with them.
Steve and Iain spoke at various events in Melbourne and Sydney, including:
- The value of consciously designed services at Service Design 2012,
- Personas: A tool for empathy at Intranets 2012,
- Australia being on the cusp of a design-led innovation at the “Global Media Ideas” event that was part of Vivid Sydney, and
- Judging the new service category of the Australian Design Awards.
We’ve also celebrated the arrival of our newest Meldster, Lauren Argenta, who travelled all the way from London to join our team. I’ll publish a separate post introducing you to Lauren shortly.