Co-Design across an entire industry
One of the major barriers to adoption of change is the extent to which it can be integrated into existing ways of thinking and working. This is particularly true when those affected represent an entire industry, including direct competitors with different ideologies, approaches and products.
This change was co-designed with leaders, sustainability, sales and marketing professionals across NSW. We tested and refined prototypes of the tools and services we were designing with this group of stakeholders. The result is a change that can be integrated into today’s practices and processes and therefore paves the way towards industry-wide change.
Our designs will allow builders to move beyond technical specifications and a reliance of the word “sustainability”, instead focusing on tangible benefits homebuyers want in their new homes. This shifting of language and focus is borne from our design process, which enabled us to deeply understand homebuyer needs and aspirations.
Finding the right sponsor
This project also explored the ongoing role of NSW Government – who commissioned this work – in supporting industry-wide change by bringing industry players together. E.g. Involving peak industry body Housing Industry Association, as they may help to encourage builders into embracing the change.