Innovation success – tip #4

Activities that deliberately introduce absurd ideas and different perspectives can help break you out of a conceptual rut.The trouble with a lot of attempts at innovation is that the group remains firmly entrenched in conventional modes of thinking. The same people look at updated versions...

Sketchnotes from my UX Australia talk on Innovation

A couple of people have posted sketchnotes they made during my UX Australia talk on Innovation. For a look at what they saw as the major points, take a look at:Gary Barber's sketchnotesMatt Magain's (UXMastery) sketchnotes...

Innovation success – tip #3

Challenge yourself to completely alter the landscape.When you take a look at how things are currently done in your industry, it's easy to set about improving things in small ways. A reduction in costs here; a few new or better features there. These small improvements...

Innovation success – tip #2

Obsess over the customers you lose.It can be painful and disheartening to lose a customer, and it's also an accepted part of running a business. If you really want to improve your offering, and make a significant change to your value proposition, you need to...

Innovation success – tip #1

[This is the first in a series of short tips to help improve the success of your innovation work.]Tip #1: When conducting research to inform your innovation project, don't focus too narrowly on your current customers; or even those of your competitors. Try to understand...