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As an organiser of a few different design conferences I'm always on the alert for interesting people to have speak to various audiences. In that capacity I found myself reading through the story on the founding of T2 on their website.

The experience delivered by a product or service can be a source of competitive advantage and business value through innovation. Experience designers – using the empathy they generate with customers during primary research, and the understanding of the customers’ broad context of use they gain –...