Organisation design (4)

As we introduce ourselves to new colleagues and potential clients, we are constantly reflecting on how we describe the work we do. How do we get people from zero to 60, understanding what we mean by service design and what that means for them or their organisation?

In the fourth of our the business of design series of interviews we talk with Chris Khalil. Chris is the Director of UX and Design for the publishing and media organisation News Limited.

In the third of the our business of design series I spoke to Alex Nisbett, Project Manager for the Spectator Experience at the London 2012 Olympic and Paralympic Games.

In the second of the our business of design series we talk to Yasser Rashid, Head of User Experience and Design for TV & iPlayer, Radio & Music at the BBC.

Today sees the publication of the first in a series of interviews we're conducting with designers and design-minded individuals plying their trade in senior roles within organisations. We are collecting the interviews under the title of "The Business of Design".

We first shared this diagram back in 2012, when Iain Barker and Kimberley Crofts visually contextualised the work we do and the impact it can have on customer experience, staff experience and organisations in general. Back then we used this diagram to explain what customer experience, service...