Showrooming – presentation to Designing for Mobility 2013

Last Friday I presented a short talk at the Designing for Mobility 2013 conference, held in Melbourne. The talk - Showrooming: threat and opportunity - looked at the emerging pattern of shoppers using physical retail outlets as a showroom, and subsequently price-comparing and purchasing online.Whilst...

How we saved a client from a $1bn mistake

We recently had cause to look back over two and a half years of projects and reflect on the impact we've had as designers, and as a company. Quite a few projects stood out for us, highlighting the positive influence we've had on the day-to-day...

Using Service Design on Internal Project

I want to share an internal project that I and one of our interns (Derek Lau) have been recently working on with the objective to learn about trends and opportunities in the area of air travel.Due to the nature (small) of the project and the...

I have data. What I need is intelligence.

The other day I was sitting down with a client to discuss the potential for creating a qualitative research program to support a long-term program of work that impacts the work life of thousands of internal staff.  As we were discussing the merits and necessity...

Striving for Insights from Design Research

UnderstandingThe analysis and synthesis of research data is the process by which we move from observations to understanding. As discussed elsewhere, there are a number of methods we employ to make this leap. The key consideration here is that we move beyond what we observe -...

User Experience: A response to Adam Connor

What follows is a response to Adam Connor's attempt to articulate his personal definitions and beliefs about UX Design. I appreciate the effort required to make such an attempt, and respect that these are his beliefs and will try to respond as such.It is probably...