Innovation success – tip #1

[This is the first in a series of short tips to help improve the success of your innovation work.]Tip #1: When conducting research to inform your innovation project, don't focus too narrowly on your current customers; or even those of your competitors. Try to understand...

Using Service Design on Internal Project

I want to share an internal project that I and one of our interns (Derek Lau) have been recently working on with the objective to learn about trends and opportunities in the area of air travel.Due to the nature (small) of the project and the...

The Character of Design

An article of mine was published today, attempting to articulate my understanding of what lies behind Design methods and tools. With synthesis we have the generative engine of design. But if there is a strength and power to design, then it lies in the leap taken...