March @WeAreMeld

Here is our March update. It’s a bit late because I’ve just returned from a holiday to Beijing, London and Shanghai – nice!

Project-wise, we have been involved in a broad range of engagement types. We have been conducting a large-scale research project in which we’ve performed 66 one-on-one interviews with people in Sydney, Melbourne and Brisbane. The war room for this project is now covered in a colourful array of no less than 5000 Post-it notes! This exercise is helping us to create guiding principles for a hush-hush new service that may impact millions of people. In another strategy piece we have been using video to bring a future-state IT experience to life for staff around the world. Then, on the implementation side of things, we have been doing some detailed web design work and managing an IT system implementation program that impacts 100+ business units across Australia. It has been a good mix of high-level strategy and detailed delivery work.

We’ve had a lot of friendly faces in the studio this month, with our trusty partners Alex Crowfoot, Donna Spencer (@maadonna), and Tom Horden (@thomashordern) helping us out with various projects. Kimberley has been maintaining her ties with the University of Technology Sydney ( and recently spoke to third-year visual communication students about service design. This has sparked a lot of interest from potential interns who were inspired by the concept of human-centred research and design.

We had our first Australia-Hong Kong Skype Chat with the wonderful Dan Szuc (@dszuc) and Jo Wong from Apogee. We had fun exploring ideas from Brian Collin’s article What makes a brand experience great? ( We look forward to our next virtual get-together.

Also looking outside Australia, we have been chatting with potential clients in the States. It looks like one lucky Meldster will be jetting off to progress these talks in person next month. Exciting!

One final mention, happy big 4 0 to Iain for early March and happy birthday to Niina for last week.

The end of a day at Meld Studios

Photo: Alex looking pensive at the end of a day at Meld Studios.



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