Innovation success – tip #5

Don't choose just a single idea to progress: run with multiple, different ideas to uncover the seed of the great concept lurking within.The power of a design-led innovation process is that it allows you to quickly (and cheaply) explore multiple ideas in parallel. Sketches, prototypes,...

Innovation success – tip #4

Activities that deliberately introduce absurd ideas and different perspectives can help break you out of a conceptual rut.The trouble with a lot of attempts at innovation is that the group remains firmly entrenched in conventional modes of thinking. The same people look at updated versions...