Innovation success – tip #5

Don't choose just a single idea to progress: run with multiple, different ideas to uncover the seed of the great concept lurking within.The power of a design-led innovation process is that it allows you to quickly (and cheaply) explore multiple ideas in parallel. Sketches, prototypes,...

Innovation success – tip #4

Activities that deliberately introduce absurd ideas and different perspectives can help break you out of a conceptual rut.The trouble with a lot of attempts at innovation is that the group remains firmly entrenched in conventional modes of thinking. The same people look at updated versions...

Approaching Service design – holistic, systems thinking

To be as successful as possible, service designers should seek to approach their project with an holistic, systems-thinking perspective.When a designer addresses a problem, they employ a process and methods largely consistent in their underlying intent:a deconstructionist perspective an understanding born of empathy abductive thinking and synthesis multiplicity...

Innovation success – tip #3

Challenge yourself to completely alter the landscape.When you take a look at how things are currently done in your industry, it's easy to set about improving things in small ways. A reduction in costs here; a few new or better features there. These small improvements...

Innovation success – tip #2

Obsess over the customers you lose.It can be painful and disheartening to lose a customer, and it's also an accepted part of running a business. If you really want to improve your offering, and make a significant change to your value proposition, you need to...