Innovation success – tip #4

Activities that deliberately introduce absurd ideas and different perspectives can help break you out of a conceptual rut.The trouble with a lot of attempts at innovation is that the group remains firmly entrenched in conventional modes of thinking. The same people look at updated versions...

Innovation success – tip #3

Challenge yourself to completely alter the landscape.When you take a look at how things are currently done in your industry, it's easy to set about improving things in small ways. A reduction in costs here; a few new or better features there. These small improvements...

Innovation success – tip #2

Obsess over the customers you lose.It can be painful and disheartening to lose a customer, and it's also an accepted part of running a business. If you really want to improve your offering, and make a significant change to your value proposition, you need to...

Innovation success – tip #1

[This is the first in a series of short tips to help improve the success of your innovation work.]Tip #1: When conducting research to inform your innovation project, don't focus too narrowly on your current customers; or even those of your competitors. Try to understand...